Local Cleaning Business Case Study: Discover How We Rank A Local Cleaning Business Website #1 On Google
📅 Monthly Traffic 60 Visitors | #️⃣ Total Keywords 436 Organic Keywords | 🔗 Earned Backlinks 484 Quality Backlinks | 1️⃣ #1 On Google 3 Keywords |
Campaign Budget: $500/Month
Ranking #1 on Google is crucial for local businesses to make their businesses visible to local clients. Especially securing the top position on the Google SERP for the business’s main keyword can change the entire business landscape.
When Clean Arabia approached Dubai IT, their website was struggling to gain visibility in Google search engine results.
We created and executed a comprehensive SEO strategy designed to address these issues and drive significant improvements. Primarily our target was to rank #1 on the SERP of the main keyword and we achieved it within a few months.
If you want to do the same or better with your local business, we’ve got your back. With our tailored SEO methodologies, we will change your business landscape and grow your business like never before.
Without further discussion, let’s dive in and explore how we assist in ranking #1 on Google for the main keyword and relevant keywords of Clean Arabia.
The Challenges We Faced for This Project
Clean Arabia’s website faced several challenges that hampered its online performance. Firstly, the website had a low Domain Rating (DR) and URL Rating (UR), indicating weak authority and credibility.
Additionally, the site had only a handful of backlinks and quality referring domains, limiting its ability to rank higher in search engine results.
The organic traffic was minimal, and the number of organic keywords was far behind satisfactory. Furthermore, competing with established cleaning businesses in the same niche posed a significant challenge.
So, we have to do a complete site audit and find the structural error of the website. In addition, low visibility on the search engine was also a concern for our SEO team.
Though the business is focused on a very small niche, the competition for this niche was so high because of the high demand for cleaning services in the Arabian subcontinent.
Our Objectives to Overcome the Challenges
To overcome these challenges, our primary objectives were clear. We aimed to increase the Domain Rating and URL Rating of Clean Arabia’s website, build a robust backlink profile, and improve the number of referring domains.
Enhancing organic traffic and expanding the list of organic keywords were also key goals. Ultimately, we wanted to achieve top rankings on Google for relevant keywords, driving more traffic and potential clients to Clean Arabia’s website.
Here is the list of our objectives for Clean Arabia:
- Increasing DR and UR.
- Creating Quality Backlinks.
- Adding More Referring Domains.
- Increasing Organic Traffic.
- Expanding Organic Keywords.
- Ranking on the Google 1st page.
How We Ranked the Business #1 On Google
Our journey to rank Clean Arabia’s website #1 on Google began with a thorough deep audit. We identified and addressed various technical issues that were affecting the site’s performance. Fixing these technical issues was crucial to improving the website’s overall functionality and user experience.
We conducted extensive niche research to understand the market and identify opportunities for Clean Arabia to stand out. Our superior keyword research was instrumental in this process. We identified high-traffic, low-competition keywords relevant to the cleaning business and optimized the website’s content accordingly.
Content played a significant role in our strategy. We focused on creating high-quality, informative, and engaging content that catered to the target audience’s needs.
Content optimization ensured that every piece of content was structured, keyword-rich, and aligned with search intent.
Building a strong foundation for the website was essential. We ensured that the website was technically sound with optimized site architecture, fast loading times, and mobile responsiveness. These elements were critical for sustaining long-term growth.
Our link-building strategies were crucial in improving the website’s authority. We used the skyscraper technique to create superior content that attracted high-quality backlinks. Our tiered link-building approach further strengthened the backlink profile.
The Final Outcome of the Project
The results of our SEO efforts for Clean Arabia were remarkable. The website’s Domain Rating increased to 9, and the URL Rating improved to 8.
We successfully built 484 backlinks from 99 referring domains. The organic traffic grew significantly, and the number of organic keywords reached 436. Impressively, 45 keywords ranked on the first two pages of Google.
These results reflect Dubai IT’s expertise in SEO and our commitment to driving substantial improvements for our clients.
Moreover, we successfully secured the top position on Google SERP for 3 keywords, including the primary keywords for the client’s cleaning services in the local area.
Client Testimonial
“The collaboration with Dubai IT has been a revolutionary experience for Clean Arabia. Their SEO expertise took our website from obscurity to ranking #1 on Google for several keywords. The team’s dedication to fixing technical issues, optimizing content, and building a robust backlink profile has significantly improved our online visibility and traffic. We are thrilled with the results and highly recommend Dubai IT to any business looking to enhance their online presence in their local area.”
— Founder of Clean Arabia